OTHER RESOURCES

UW-W users only

Marketing

Table of Contents:

General Marketing Sites
Industry Analysis and Statistics
Demographics & Psychographics
E-marketing

Key Industry Journals
Finding Journal Articles
Reference Tools

General Marketing Sites

Know This...Marketing (WWW Virtual Library)
Link to sources of information on marketing planning, advertising, customer relationship management, e-commerce, sales, market research and more.

MarketingPower.com (American Marketing Association)
The site for the major trade association for marketing professionals has information on all aspects of marketing including professional and career guidance.

Industry Analysis and Statistics

Note: For additional information on industries, see the University Library guides, Market Research: Demographics; Multiple Industries and Market Research: Specific Industries. For information on specific companies, see the University Library guide on Corporations.

All Industries

Tablebase (RDS) Off-Campus access requires UW-W ID number - restricted to 1 user at a time.
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources such as business and trade journals, statistical annuals, brokerage reports, trade association reports, and governmental reports.

Associations Unlimited (Gale Group) Off-Campus Users access requires UW-W ID number.
Use this directory of 456,000 nonprofit associations to search for regional, national and international trade and business associations in a particular industry. Search by keyword, subject, type of organization, geographic location, and many other criteria. Each entry will list the association's Web site where basic industry data and statistics are often available without cost (detailed data is usually for members only).

IBISWorld - Industry Snapshots (IBISWorld)
Provides snapshots of industries by NAICS code. Browse alphabetically or by industry sector. Find snapshots with a short industry descriptions that outline basic industry statistics, key industry players, industry conditions, and a geographic graph of establishments by U.S. region.

Industry Research Desk - Industry Portals (Polson Enterprises, Inc.)
Link to sources of industry information for dozens of industries, from the amusement industry to wireless communications and wind energy.

US Economic Census (US Census Bureau)
The information from the US Economic Census can be invaluable, as you can get information both by industry and by geographic region. For the service industries, check out the Service Annual Survey, a subset of the Economic Census.

Advertising

Data Center (AdAge.com)
This site is full of advertising data, such as the 100 leading national advertisers, megabrands, global marketers, top ad agencies, top marketing services firms, salary surveys and much more.

Bob Coen's Insider's Report (PDF) (Universal McCann)
Aggregate worldwide advertising expenditures by industry/product category and media.

Aerospace/Aviation

Aerospace Statistics (Aerospace Industries Association)
Statistics on aerospace manufacturing in the US.

General Aviation Manufacturers Association
Current and historical data on aviation manufacturing in the Annual Industry Review and Statistical Databook from this trade association.

Agriculture

Economic Research Service - Data (U.S. Department of Agriculture)
Detailed data and analysis on various agricultural topics.

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Airlines

Airline Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Airline Information (U.S. Bureau of Transportation Statistics)
Detailed statistics on every aspect of the airline industry, including airports, fuel consumption, air passenger and freight statistics.

Automotive

Automobile Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Autos (WWW Virtual Library)
Link to sources of data on the automotive industry.

Recent Ward's Data (Wardsauto.com)
The latest summary statistics on automotive production.

Banking

Bank Data & Statistics (Federal Deposit Insurance Corporation)
The federal agency that insures bank deposits has a handy site that reports industry data on all aspects of the banks they insure. Their deposit market share database allows users to find market share, amount of deposits and number of offices for banks in the U.S. The database is searchable by state, metropolitan statistical area, county, zip code or city. The database is updated each year and reports data as of June 30.

Banking Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Beverages

American Beverage Association: Product Variety (American Beverage Association)
Formerly the National Soft Drink Association, this organization provides an introduction and overview of the carbonated soft drinks, fruit juice and bottled water industries.

Beer Institute Online (Beer Institute)
Check out the state of the beer industry in the U.S. in the Beer Institute's Annual Report.

Beer Info Source (WWW Virtual Library: Beer & Brewing)
Link to software, beer fests, breweries, trade associations, and many other sources of information relating to beer and brewing.

Beertown.org (Brewers Association)
The place to go for information on microbreweries, brewpubs, and regional specialty breweries. Includes Craft Beer Industry Statistics.

Beverage Digest: Data & Statistics (Beverage Digest)
Includes a wellspring of data on the soft drink industry.

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Biotechnology

Biotechnology Industry Statistics (About.com)
Articles relating to statistics on the biotech industry.

Industry At-A-Glance (Biotechnology Industry Organization)
Current and historical statistics and reports on the biotechnology industry.

Computer Hardware

Electronic Business Online: Exclusive Online Reports (Reed Electronics Group)
Find current and historical statistics as well as forecasts for electronics production, sales, output, shipments, and orders.

Semiconductor Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Semiconductor Industry Statistics (Semiconductor Industry Association)
Get the skinny on the industry, the people, the companies and the products with detailed statistics and lists such as Electronic Business 300 Update (top 300 electronics manufacturers).

Computer Software

SIIA Software Division (Software & Information Industry Association)
Look for the link to the SIIA Software Industry Statistics.

Confectionery

Candy USA (National Confectioners Association)
If you're looking for information on the candy industry, Candy USA is the sweetest Web site out there. Find everything from statistics on consumption of candy in the US and abroad to historical information, FAQs and even recipes.

Electronics

Electronics Industry Yearbook (Reed Business Information)
Get the skinny on the industry, the people, the companies and the products with detailed statistics and lists such as Electronic Business 300 Update (top 300 electronics manufacturers).

Energy

U.S. Energy Information Administration
Find historical data and quick stats on coal, electricity, natural gas, nuclear power, and petroleum.

Oil Services Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Food

Food Institute Online
Find the latest economic statistics relating to food as well as food price forecasts.

FMI Food Industry Resources (Food Marketing Institute)
Find links to sources of information about food retailing, grocery stores, supermarkets.

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Gambling

Online Reports (Gemini Research, Ltd.)
This Massachusetts-based research firm studies gambling as well as problem gamblers. The reports are most helpful for understanding the demographics of gamblers as well as gambling attitudes, expenditures and behaviors.

Healthcare

By the Numbers (Modern Healthcare)
Find the latest statistics on vital statistics, health care expenditures, health insurers and managed care, hospitals, medicare/medicaid, and physicians from Modern Healthcare magazine. Free registration is required to view these annual reports.

Import/Export

Industry & Economic Analysis (U.S. International Trade Commission)
Detailed research and analysis on products and services.

U.S. International Trade Administration
Detailed information on U.S. imports and exports, including state export data.

Information Technology

Information & Telecommunications Technologies (U.S. International Trade Administration)
Find the latest stats on the various segments of the information technology industry from the International Trade Administration.

Insurance

Insurance Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Insurance.com: The Insurance Guide
Standard & Poor's or Fitch ratings of insurance companies by type of insurance and state. Also includes ratings of international insurance companies.

Internet

ClickZ Stats (Internet.com)
Demographics and statistics on e-business and the Internet industry.

Internet (Portal) Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Global Internet Statistics (by Language) (Global Reach)
Statistics on Internet usage by language (also links to data for countries).

Investment Management

Financial Services Industry Vital Statistics (SNLFinancial)
Statistics and overview of the investment management industry. Includes ranked lists of lenders, managers and dealers as well as industry ratios and top deals.

Investment Management Industry Review (Berkshire Capital)
Statistics and overview of the investment management industry.

Key Trends in the Securities Industry (Securities Industry Association)
Data on underwriting, global markets, mergers & acquisitions, and industry employment.

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Lawn & Garden Equipment

Profile of the Industry (Outdoor Power Equipment Industry)
This detailed report is an excellent introduction to the industry. It includes details on all types of powered lawn and garden products with key facts, shipment and sales data, demographic information on the industry and import/export statistics.

Management Consulting

Consulting: Facts and Trends (Careers in Consulting)
Presents key facts about the management consulting industry from a career perspective.

Manufacturing

Current Industrial Reports (U.S. Census Bureau)
Monthly, quarterly and annual production and shipment figures for more than 80 industries.

Marketing

MarketingPower.com (American Marketing Association)
The site for the major trade association for marketing professionals has information on all aspects of the marketing industry and profession as well as information on advertising and public relations.

Mutual Funds

Mutual Fund Connection: Latest Industry Statistical Trends (Investment Company Institute)
Detailed information on investment in mutual funds and their role in the U.S. economy. Includes the annual ICI Mutual Funds Fact Book.

Nonprofits

Non Profit Times
Ranked lists of the largest nonprofits and most influential nonprofit leaders as well as a nonprofit salary survey.

Pharmaceutical

PhRMA Profiles & Reports (Pharmaceutical Research and Manufacturers of America)
Annual reports and industry profiles of the pharmaceutical industry.

Precious Metals

Precious Metals Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Publishing

Books:AAP Industry Statistics (Association of American Publishers)
Annual reports for the book publishing industry.

Magazines: Circulation Trends & Magazine Handbook (Magazine Publishers of America)
Current and historical stats on the number of magazine titles, historical advertising/editorial ratios, growth of magazines by category (top 10 categories), new magazine launches by category, and number of magazines by category.

Newspapers: NAA Industry Statistics (Newspaper Association of America)

Detailed statistics relating to advertising, audience, and circulation for the newspaper industry.

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Restaurants

Restaurant.org Industry Statistics (National Restaurant Association)
Detailed data on the restaurant industry, including state data as well as projections.

Retailing

Book Stores: BookWeb.org Research & Statistics (American Booksellers Association)
Find research reports on and articles on book sales, market share, and other topics relating to book selling.

Chain Stores: Chain Store Age Industry Data (Chain Store Age)
Find state of the industry as well as other reports such as the largest builders and largest retailers. Free registration is required.

Convenience Stores: Industry Resources (National Association of Convenience Stores)
Browse the shelves of this trade association site for awesome information on the convenience store and petroleum marketing industry. The Fact Sheets page is where you'll find sources of industry metrics and overviews of various product categories and services. Includes trend data and some time series data.

Drug Stores: NACDS Industry Statistics (National Association of Chain Drug Stores)
Detailed data on sales, prescription sales and the whole landscape of the chain drug store industry.

Sports & Sporting Goods

National Sporting Goods Association (National Sporting Goods Association)
Representing sporting goods retailers, this association Web site offers news, a new products directory as well as statistics on purchases and sports participation.

Outdoor Industry Association (OIA)
This association represents manufacturers, distributors, suppliers, sales representatives and retailers in the outdoors arena. The site offers news, a member directory and a meaty research archive. The State of the Industry Report and Outdoor Recreation Participation & Spending Study, A State-by-State Perspective, include plenty of statistics on camping, fishing, alpine and nordic skiing among other outdoorsy sports.

Sports Participation (National Sporting Goods Association)
Find brief statistics on sports participation in the U.S. for the past 10 years. Includes state-by-state, youth and women's participation stats.

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Telecommunications

Statistics & Analysis (International Telecommunication Union)
Find statistics on telecommunications worldwide from the International Telecommunication Union site. Data includes indicators for telephones, cellular phones, Internet, and broadband as well as lists of top companies in each sector. Data is also reported by country and region.

Telecommunications Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Tobacco

International Tobacco Growers Association (ITGA)
Get brief statistics on the tobacco industry.

Toys

Toy Industry Statistics (Toy Industry Association)
Get brief statistics on the toy industry from the State of the Industry report and Toy Facts.

Transportation

US Bureau of Transportation Statistics
Find the government's annual reports on transportation statistics as well as detailed monthly transportation indicators covering such topics as alcohol-related highway fatalities, and consumer prices for transportation.

National Transportation Data Archive (U.S. Department of Transportation)
A treasure trove of statistics on land, water and air transportation in the US.

Utilities

Utilities Industry (The Industry Handbook, Investopedia)
Investopedia's handy industry analysis offers an industry description, list of key players, key ratios and terms, analyst insight into the industry, and "Porter's 5 Forces Analysis" to help the investor understand the competitive forces that shape the industry and the market.

Venture Capital

Money Tree Survey (PricewaterhouseCoopers, National Venture Capital Association)
Detailed quarterly statistics on the venture capital industry, including regional data.

Latest Industry Statistics (National Venture Capital Association)
Summary venture capital industry data along with newsy notes on various aspects of vc-related statistics.

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Demographics & Psychographics

ClickZ Stats (Internet.com)
Get the latest data on the Internet habits of your target audience. This site is a great place to learn about the latest issues and trends in the e-commerce landscape. It's chock-full of news, statistics, and demographics on industries, target audiences and companies.

Consumer USA Ref HC 101 .C744 2004
Find information on consumer trends, economic indicators as well as consumer products (including market size and market share) in the United States.

Demographic Services Center (Wisconsin Dept. of Administration)
Census 2000 data for Wisconsin as well as estimates and projections.

Demographics and Consumer Research (from University Library Guide: Market Research: Demographics)
Find sources of demographic information on the Web and in the Library.

International Marketing Data and Statistics Ref HA 42 .I56
Find international marketing data for 160 countries.

Lifestyle Market Analyst Ref HF 5415.33 .U6 L54, Kept at Reference Desk
Need to understand consumer's lifestyles and how they relate to your product or service? This handy source provides consumer segment profiles, lifestyle profiles and metropolitan area profiles to give you a preliminary market analysis. Note: for motorcycles as a lifestyle, use the 2002 volume, shelved in the Reference Collection (not at the Reference Desk).

New Strategist Publications (University Library Catalog search)
Use this link to search the Andersen Library catalog for titles such as Generation X, Millennials, Wise Up to Teens, American Women, American Attitudes, etc. These books help marketers understand potential customers by learning who they are, what they like, how they think and how they spend.

Polling the Nations (Opinion Research Service Publishing) Off-Campus access requires UW-W ID number - restricted to 1 user at a time.
Polling the Nations is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present. Search by topic, question, date, geography, organization conducting survey and category of respondents (gender, ethnic groups, etc.).

Population Reference Bureau (Population Reference Bureau)
Data and trends on the world population, arranged by topic, region and country.

Roper Center for Public Opinion Research (via LexisNexis Academic) Off-Campus access requires UW-W ID number.
The Public Opinion Poll is the most comprehensive full-text collection of public opinion in the United States. It covers the full spectrum of public interest including politics and government, public institutions, international relations, business, social affairs and consumer behavior and preferences. The file includes actual data from a wide variety of sources in opinion polling such as Gallup, Harris, Roper, ABC, CBS, CNN and NBC, Los Angeles Times, New York Times, USA Today and Wall Street Journal.

U.S. Census Bureau (some data available at the University Library as well)
The Census of Population, Census of Housing, Census of Population and Housing, Economic Census and other data from the Census Bureau provide valuable information for marketers on their target customers. Use American FactFinder for quick navigation of census data.

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E-Marketing

eMarketing (Marketing Today)
The latest news, trends and research on e-marketing.

ClickZ Stats (Internet.com)
Demographics and statistics on e-business and the Internet industry.

Internet Advertising Bureau
Quarterly reports on Internet advertising revenue.

Key Industry Journals

Articles in Journals, Magazines and Newspapers (University Library)
See Electronic Journals for University Library journals subscribed to in electronic format.

See Journal Holdings in Electronic and Print for all University Library journals (whether in print, electronic format or accessed via aggregator databases like EBSCOhost).

Advertising Age (via EBSCOhost: 1996- ) Off-Campus access requires UW-W ID number.
American Demographics (via EBSCOhost: 1992- ) Off-Campus access requires UW-W ID number.
B to B: The Magazine for Marketing Strategists (Advertising Age)
Direct Marketing (via EBSCOhost: 1993- ) Off-Campus access requires UW-W ID number.
DM News: The Online Newspaper of Record for Direct Marketers (Courtenay Communications)
Marketing News (via ABI/Inform: 1992- ) Off-Campus access requires UW-W ID number.

Finding Journal Articles

The following resources are restricted to UW-W faculty, staff and students. Off-Campus access requires UW-W ID number.

ABI/Inform Global (ProQuest: 1971- )
Indexes more than 1,300 business publications including 600 journals with full text from 1992 to present.

Business & Industry (FirstSearch: 1994- )
Contains important facts, figures and key events dealing with public and private companies, industries, products and markets for all manufacturing and service industries at an international level. B&I focuses on a body of literature that includes leading trade magazines, newsletters, the general business press and international business dailies. LIMITED SEARCHING: The Library is charged per search for this database. Please contact B. Bren (brenb@uww.edu or 262-472-5521) before beginning large research projects requiring many searches.

Business Dateline (FirstSearch: 1985- )
The prime place to search for regional business news in the U.S. and Canada. Includes searchable fulltext articles from more than 500 North American regional business tabloids, magazines, daily newspapers, and news wire services. This database covers regional business activities and trends with particular emphasis on economic conditions in selected cities, states, or regions, as well as mergers, acquisitions, company executives, new products, and competitive intelligence. LIMITED SEARCHING: The Library is charged per search for this database. Please contact B. Bren (brenb@uww.edu or 262-472-5521) before beginning large research projects requiring many searches.

Business Full Text (WilsonWeb: 1982- )
Indexes and abstracts articles from more than 345 English-language periodicals published in the United States and elsewhere, including the leading business magazines and trade and research journals, plus the partial/full text of over 160 of those periodicals. Partial/full text coverage begins in January 1995.

Business Source Elite (EBSCOhost)
Provides comprehensive access to abstracts and indexing for over 1500 titles, plus searchable full text for more than 750 business periodicals.

LexisNexis Academic (LexisNexis)
Choose News or Business to search for news and articles about companies from business magazines, industry trade journals, newspapers and newswires.

ProQuest Newspapers (ProQuest)
Full text articles and citations from more than 500 U.S. and foreign newspapers including Milwaukee Journal Sentinel, Madison Capital Times, Wisconsin State Journal, and Minneapolis Star Tribune.

Tablebase (RDS)
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources that go into the Business & Industry database and from statistical annuals, brokerage reports, trade association reports, and governmental reports.

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Reference Tools

SIC & NAICS Codes
Many business reference sources such as company directories or industry analyses use numerical codes (SIC or NAICS) to describe types of businesses. Be sure to note any applicable SIC or NAICS numbers for your research.

Search SIC Code by code number or keyword
SIC Division Structure (complete hierarchical listing)
1997 NAICS and 1987 SIC Correspondence Tables

Brandchannel.com (Interbrand)
An online exchange relating to branding, including a weekly brand profile.

Dictionary of Marketing Terms (2000) Off-Campus access requires UW-W ID number.
Available online via NetLibrary.

Federal Trade Commission Consumer Protection
Contains the full text of over 150 consumer and business publications.

Marketing Today (Peter DeLegge Consulting)
The latest research, analysis and trends in marketing in the digital economy.

MarketingProfs.com
Features FAQs on all aspects of marketing, tutorials on topics like marketing plans, creative briefs, and conducting brainstorming sessions.

ResearchInfo.com Market Research Calculators (Venture Data)
Lots of free research information for the market researcher. Includes market research calculators to help market researchers determine incidence, response rates, cooperation rates and sample size. Also, articles on market research and instruction on how to create online survey content.

TSNN.com: The Ultimate Trade Show Resource (TSNN.com)
Searchable listing of over 30,000 trade events.

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