University Library > Internet Marketing

Marketing 772
Internet Marketing

Table of Contents:


Company Information

Advertiser & Agency Red Books Plus (National Register Publishing) UWW access only restricted to 1 user at a time
Search by brand name or company name. Tells you the relationships between companies as well as basic company information such as web page address, SIC codes used, sales figures, year founded, etc. Also provides the amount the company spends on advertising, who their ad agency is and what media they use.

Corporate Affiliations (National Register Publishing) UWW access only
Search for companies by industry, geography and size. Includes 174,000 US and international parent companies, affiliates, subsidiaries, and divisions - all the way down to the seventh level of reporting relationships.  All domestic and foreign subsidiaries are included. Use advanced search to search for companies by brand or product name.

Corporate ResourceNet (EBSCOhost) UWW access only
For a company profile, select Corporate ResourceNet from the EBSCOhost menu. Click the Company Profiles button, then type the company name and select the PDF Complete Report for that company. Some company profiles include a SWOT analysis section (strengths, weaknesses, opportunities and threats).

Hoover's Company Records (Hoovers via ProQuest) UWW access only
Find company descriptions, financials and top competitors.

LexisNexis Academic (LexisNexis) UWW access only
Check out the Company Information section of the LexisNexis Business Search Tips guide for information on getting company profiles and financial information from this great source.

Morningstar Library Edition (Morningstar) UWW access only restricted to 2 users at a time
Morningstar contains reports on more than 8,000 stocks and 12,000 mutual funds, Analyst Reports on 1,000 stocks and 2,000 mutual funds and Morningstar ratings for stocks and funds. Morningstar contains both stock and fund screeners and a portfolio X-ray tool that helps you look for strengths and weaknesses in a portfolio.

Standard & Poor's NetAdvantage (Standard & Poor's) UWW access only
Brief summaries of common stocks along with some preferred and convertible preferred stocks. Also includes some closed-end funds. Covers dividends, financial position, capitalization and earnings per share. Click on the Companies button, select "Company Profile" from the drop-down menu and search by ticker or company/fund name. The "Stock Reports" and "Bond Reports" give more detailed information on companies and the "Industry Surveys" provide in-depth analysis of 52 US industries.

Tablebase (RDS) UWW access only restricted to 1 user at a time
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources including business and trade journals, statistical annuals, brokerage reports, trade association reports, and governmental reports. Coverage is international.

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Articles & News

ABI/Inform Global (ProQuest: 1971- ) UWW access only
Indexes more than 1,300 business publications including 600 journals with full text from 1992 to present. Many international resources are included and coverage is global in scope.

Business Dateline (FirstSearch: 1985- ) UWW access only
The prime place to search for regional business news in the US and Canada. Includes searchable fulltext articles from more than 500 North American regional business tabloids, magazines, daily newspapers, and news wire services. This database covers regional business activities and trends with particular emphasis on economic conditions in selected cities, states, or regions, as well as mergers, acquisitions, company executives, new products, and competitive intelligence. LIMITED SEARCHING: The Library is charged per search for this database. Please contact B. Bren (brenb@uww.edu or 262-472-5521) before beginning large research projects requiring many searches.

Business Full Text (WilsonWeb: 1982- ) UWW access only
Indexes and abstracts articles from more than 345 English-language periodicals published in the United States and elsewhere, including the leading business magazines and trade and research journals, plus the partial/full text of over 160 of those periodicals. Partial/full text coverage begins in January 1995.

Business Source Elite (EBSCOhost) UWW access only
Provides comprehensive access to abstracts and indexing for over 1,500 titles, plus searchable full text for more than 750 business periodicals.

LexisNexis Academic (LexisNexis) UWW access only
Check out the How to Use LexisNexis Academic and LexisNexis Business Search Tips guides for information on how to search for news and articles from various sources.

ProQuest Newspapers (ProQuest) UWW access only
Full text articles and citations from more than 500 US and international newspapers and newswires including Wall Street Journal, New York Times, Milwaukee Journal Sentinel, Madison Capital Times, and London Times.

Tablebase (RDS) UWW access only restricted to 1 user at a time
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources including business and trade journals, statistical annuals, brokerage reports, trade association reports, and governmental reports. Coverage is international.

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Industry Overviews & Analysis

ClickZ Stats (Internet.com)
This site is a great place to learn about the latest issues and trends in the e-commerce landscape. It's chock-full of news, statistics, and demographics on industries, target audiences and companies.

eMarketer (eMarketer)
Although they charge a hefty fee for their e-commerce reports, eMarketer offers free report summaries as well as articles, analysis and news that are meaty and illuminating.

Global Market Information Database (includes Market Research Monitor) UWW access only
Global Market Information Database provides access to over three million demographic, economic and marketing statistics for over two hundred countries back from 1977, as well as country profiles and consumer market sizes for many products across over fifty countries. This database also includes Market Research Monitor, which offers over 2,200 top-line market research reports on international consumer, industrial and service markets. Reports offer up to date market size data, company shares, brand shares and forecasts.

Industry Analysis (from University Library Selected Resources on the Internet: Marketing)
Find links to sources of industry data for many industries from trade organization and trade journal Web sites.

InternetStats (InternetStats.com)
This well-organized portal site links to sources of information (designating whether they are free or fee-based) in various categories of trends, industry stats, Internet stats, business stats, financial stats, trade stats, and small business stats.

NUA Internet Surveys (NUA.com)
This Irish site is an excellent source for Internet statistics and demographics with an international flavor. Browse by industry or search by keywords.

Demographics & Lifestyle Characteristics

American FactFinder (US Census Bureau)
Detailed data on population, housing, the economy and business from the US Census Bureau provide valuable information to marketers on their target customers.

ClickZ Stats (Internet.com)
Get the latest data on the Internet habits of your target audience. This site is a great place to learn about the latest issues and trends in the e-commerce landscape. It's chock-full of news, statistics, and demographics on industries, target audiences and companies.

E-Stats: Measuring the Electronic Economy (US Census Bureau)
Find the latest statistics and reports on the impact of electronic business on the US economy.

Polling the Nations (Opinion Research Service Publishing) UWW access only restricted to 1 user at a time
Polling the Nations is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present. Search by topic, question, date, geography, organization conducting survey and category of respondents (gender, ethnic groups, etc.).

Roper Center for Public Opinion Research (via LexisNexis Academic) UWW access only
The Public Opinion Poll is the most comprehensive full-text collection of public opinion in the United States. It covers the full spectrum of public interest including politics and government, public institutions, international relations, business, social affairs and consumer behavior and preferences. The file includes actual data from a wide variety of sources in opinion polling such as Gallup, Harris, Roper, ABC, CBS, CNN and NBC, Los Angeles Times, New York Times, USA Today and Wall Street Journal.

TableBase (RDS) UWW access only restricted to 1 user at a time
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources including business and trade journals, statistical annuals, brokerage reports, trade association reports, and governmental reports.

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Marketing Technology

Note: The article databases listed in the Articles & News section are great places to find information on how companies are using Internet marketing technology.

How Stuff Works (HSW Media Network)
Whether you're trying to understand biometric security or turkey pop-up thermometers, this site provides detailed explanations, complete with diagrams. Also includes sponsored links to commercial web sites, which are sometimes helpful for learning about specific technologies.

Webopedia (Jupitermedia Corp.)
Can't decipher your technology acronyms (WAP, 3G, TDMA) or need to know what a chat bot is? This site gives excellent definitions of computer and Internet terminology.

Whatis?com (TechTarget)
When searching this techie encyclopedia, you will get definitions as well as sponsored links to commercial Web sites and news articles that can be helpful in finding out about technologies.

Industry Ratios & Norms

Value Line Investment Survey (Value Line) UWW access only
Survey comes in three parts. Part 1: Summary and Index is a summary of stock prices and is an index to the industry analyses and full company reports. Part 3 contains the Ratings and Reports. About 1700 separate stocks are analyzed on a rotating basis. Trends in about 75 industry groups are also analyzed. Part 2: Selection and Opinion provides a forecast for the US economy.

Strategy Books in the University Library

Books on Corporate Strategy (University Library Catalog search)
Use this link to search for books on corporate strategy in the Library Catalog. The following instructions explain how to access books listed in the Catalog with the following locations:

  • Main Collection: The University Library has a document delivery service that allows students in online classes to request books from the Library and have them mailed to you at home. Find out more about this service on the University Library Interlibrary Loan/Document Delivery page. To place an order for a book, use the ILLiad "Request a Book" form and be sure to write in the Notes box that you are an online student.

Legal & Regulatory Environment

Note: The article databases listed in the Articles & News section are great places to find information on the legal and regulatory environment.

Children's Online Privacy Protection Act (US Federal Trade Commission)
In 1998, Congress passed this act, designed to protect children's privacy while online. Starting April 21, 2000, website operators are required to abide by these provisions.

Electronic Commerce: Legal Issues (Computer Crime and Intellectual Property Section, US Department of Justice)
The US Federal Trade Commission explains the Children's Online Privacy Act and provides tips to kids, parents, teachers, and website operators.

FTC and Privacy Rights for Children (COPPA)
The US Federal Trade Commission explains the Children's Online Privacy Act and provides tips to kids, parents, teachers, and Web site operators.

Legal & Regulatory Issues in the Information Age (UN Development Program & ASEAN)
Although this e-primer is targeted to policymakers in developing countries of the Asia Pacific region, it nevertheless outlines the legal and regulatory milieu of e-business.

Online Personal Privacy Act (Report of the Committee on Commerce, Science, and Transportation on S. 2201 together with minority views)
Here's the full text of the Online Personal Privacy Act on the Federal Trade Commission's Web site.

Privacy and Direct Marketers (Direct Marketing Association)
Much of this material is for members only, but the Privacy Promise Compliance Guide and an online privacy policy generator and a few other articles are freely available.

SIC Codes

SIC & NAICS Codes
Many business reference sources such as company directories or industry analyses use the federal government's numerical codes (SIC or NAICS) to describe types of businesses. Use these sources to identify SIC or NAICS numbers for your industry.

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