OTHER RESOURCES
UW-W users only
Journalism 320
Advertising, Copywriting & Layout
Company & Brand Information
Advertiser & Agency Red Books Plus (National Register Publishing) 
Search by brand name or company name. Tells you the relationships between companies as well as basic company information such as web page address, SIC codes used, sales figures, year founded, etc. Also provides the amount the company spends on advertising, who their ad agency is and what media they use.
Brands and Their Companies Ref. T223 .V4 A25
If you know a brand name but don't know what company produces the product, this source is for you. Includes a listing of the companies with their addresses.
Corporate Affiliations (LexisNexis Group)
This resource provides instant insight into more than 174,000 parent companies, affiliates, subsidiaries, and divisions - all the way down to the seventh level of reporting relationships. All domestic and foreign subsidiaries are included.
Hoover's Company Records (ProQuest)
Company background, links to web sites, competitors, basic financials, stock quotes, and news for thousands of companies.
International Directory of Company Histories Ref HD2721 .I63
Two to three page narratives outline the historical development of more than 5,500 companies worldwide. Use the index in the latest volume to find your company. Page numbers in bold indicate a full article on the company (otherwise it indicates a mention of the company in another company's history).
LexisNexis Academic (LexisNexis)
Choose Business, then Company Profiles to search for millions of U.S., international, public and private companies.
Market Share Reporter Reference Desk HF5410 .M35
Find market share data for product types, companies and brands. The information is gathered from periodicals, newspapers and trade journals. Use the product, company name, and brand name indexes in the back to find the appropriate tables.
Morningstar Library Edition (Morningstar) restricted to 2 users at a time
Morningstar contains reports on more than 8,000 stocks and 12,000 mutual funds, Analyst Reports on 1,000 stocks and 2,000 mutual funds and Morningstar ratings for stocks and funds. Morningstar contains both stock and fund screeners and a portfolio X-ray tool that helps you look for strengths and weaknesses in a portfolio.
Standard & Poor's NetAdvantage (Standard & Poor's)
Brief summaries of common stocks along with some preferred and convertible preferred stocks. Also includes some closed-end funds. Covers dividends, financial position, capitalization and earnings per share. Click on the Companies button, select "Company Profile" from the drop-down menu and search by ticker or company/fund name. The "Stock Reports" and "Bond Reports" give more detailed information on companies and the "Industry Surveys" provide in-depth analysis of 52 U.S. industries.
Corporate Reports (University Library Selected Internet Resources)
Use this guide to help you find annual reports to shareholders and SEC filings for companies whose stock is traded on U.S. exchanges.
Industry Information
Encyclopedia of American Industries Reference Desk HC102 .E53
Vol. 1 contains manufacturing industries and Vol. 2 contains service and non-manufacturing industries including not-for-profit industries. Each entry provides: industry snapshot, organization and structure, background and development, current conditions, industry leaders, America and the world, and research and technology. A bibliography for further reading is also provided. Entries are arranged by SIC code, so use the index in the back to locate companies, product types or brands.
Global Market Information Database (includes Market Research Monitor)
Global Market Information Database provides access to over three million demographic, economic and marketing statistics for over two hundred countries back from 1977, as well as country profiles and consumer market sizes for many products across over fifty countries. This database also includes Market Research Monitor, which offers over 2,200 top-line market research reports on international consumer, industrial and service markets. Reports offer up to date market size data, company shares, brand shares and forecasts.
Standard & Poor's NetAdvantage (Standard & Poor's)
The Industry Surveys provide detailed analyses of 52 U.S. industries including current environment, trends, key industry ratios and statistics and top industry players. Because this is a tool for the analysis of securities, it focuses on publicly-traded companies.
Marketing: Industry Analysis (University Library Guide)
Look here for links to other web pages with industry information.
How to Find Journal Articles
- Online - Many journal articles are available online in the article databases listed below under Articles & News. Look especially for those articles with full page image (PDF) available as this version will include all charts, graphics and photographs that appeared in the original. If the full text of the article is not available in the database you are searching, use the Find It! button in the article citation to find other sources of the full text online or in the library.
- Still can't find the full text of an article? - If you have a citation for an article that does not appear fulltext in the database you are searching, try the Library's Journal Holdings List page. This is a comprehensive listing of all journals that the University Library holds in print, microform or online. The darker-colored listings show holdings in print or microform. The light-colored listings show online holdings. Make a note of the dates that are available in each source!
- ILLiad - If the library does not own a journal and it is not available online, you may request a copy of the article via ILLiad, our Interlibrary Loan service. Fill out the ILLiad form and allow 3-5 business days for your article to be delivered to your ILLiad account). There is a $1.00 charge per article.
Articles & News
ABI/Inform Global (ProQuest: 1971- )
Indexes more than 1,300 business publications including 600 journals with full text from 1992 to present.
Business & Industry (FirstSearch: 1994- )
Contains important facts, figures and key events dealing with public and private companies, industries, products and markets for all manufacturing and service industries at an international level. B&I focuses on a body of literature that includes leading trade magazines, newsletters, the general business press and international business dailies. LIMITED SEARCHING: The Library is charged per search for this database. Please contact B. Bren (brenb@uww.edu or 262-472-5521) before beginning large research projects requiring many searches.
Business Dateline (FirstSearch: 1985- )
The prime place to search for regional business news in the U.S. and Canada. Includes searchable fulltext articles from more than 500 North American regional business tabloids, magazines, daily newspapers, and news wire services. This database covers regional business activities and trends with particular emphasis on economic conditions in selected cities, states, or regions, as well as mergers, acquisitions, company executives, new products, and competitive intelligence. LIMITED SEARCHING: The Library is charged per search for this database. Please contact B. Bren (brenb@uww.edu or 262-472-5521) before beginning large research projects requiring many searches.
Business Full Text (WilsonWeb: 1982- )
Indexes and abstracts articles from more than 345 English-language periodicals published in the United States and elsewhere, including the leading business magazines and trade and research journals, plus the partial/full text of over 160 of those periodicals. Partial/full text coverage begins in January 1995.
Business Source Elite (EBSCOhost)
Provides comprehensive access to abstracts and indexing for over 1500 titles, plus searchable full text for more than 750 business periodicals.
LexisNexis Academic (LexisNexis)
Choose News or Business to search for news and articles about companies from business magazines, industry trade journals, newspapers and newswires.
ProQuest Newspapers (ProQuest)
Full text articles and citations from more than 500 U.S. and foreign newspapers including Milwaukee Journal Sentinel, Madison Capital Times, Wisconsin State Journal, and Minneapolis Star Tribune.
Tablebase (RDS) restricted to 1 user at a time
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources including statistical annuals, brokerage reports, trade association reports, and governmental reports.
Consumer & Lifestyle Characteristics
Lifestyle Market Analyst Reference Desk HF 5415.33 .U6 L54
Demographic and lifestyle information arranged by metropolitan area, lifestyle, and consumer segment.
New Strategist Publications
Use this link to search the University Library catalog for titles such as Generation X, Millennials, Wise Up to Teens, American Women, American Attitudes, etc. These books help advertisers understand potential customers by learning who they are, what they like, how they think and how they spend.
Polling the Nations (Opinion Research Service Publishing) restricted to 1 user at a time
Polling the Nations is a compilation of more than 14,000 surveys conducted by more than 700 polling organizations in the United States and more than 80 other countries from 1986 to the present. Search by topic, question, date, geography, organization conducting survey and category of respondents (gender, ethnic groups, etc.).
Roper Center for Public Opinion Research (via LexisNexis Academic)
The Public Opinion Poll is the most comprehensive full-text collection of public opinion in the United States. It covers the full spectrum of public interest including politics and government, public institutions, international relations, business, social affairs and consumer behavior and preferences. The file includes actual data from a wide variety of sources in opinion polling such as Gallup, Harris, Roper, ABC, CBS, CNN and NBC, Los Angeles Times, New York Times, USA Today and Wall Street Journal.
Tablebase (RDS) restricted to 1 user at a time
TableBase is a database comprised of tables providing information such as: market share, market size, capacity, production, imports, exports, sales, product and brand rankings, forecasts, healthcare statistics and demographics. Tables are drawn from the more than 1000 sources including statistical annuals, brokerage reports, trade association reports, and governmental reports.
Demographics and Consumer Research (from Library Guide: Market Research: Demographics)
Use this guide to help you find sources of demographic information (population characteristics and distribution) on the Web and in the Library.
University of Wisconsin - Whitewater, 800 West Main Street, Whitewater, WI 53190-1790.
Circulation Desk: 262.472.5511 | Reference Desk: 262.472.1032 | Periodicals Desk: 262.472.1545
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Last Updated: August 10 2007